Introduction to Advanced SEO Tuition
DOMINATING First Page Ranking
I decided that I wanted to stop speaking on the Internet Marketing platform about making money via the internet, and I wanted to “Walk the Talk”.
So I left Scotland in October 2008, to tour Europe in my campervan with my dog, and generating 100% of my income via the web as I travelled.
We visited 21 countries (not many dogs can say that), and in that period covering 2.5 years, there were massive advancements in Search Engine Optimisation (SEO) and Social Media.
I had the time and the interest to not only learn & master each element, but I wanted to DOMINATE!!
Here you can see the introduction to a video series I recorded on the topic of Advanced SEO back in May 2009.
The basics of SEO have not changed!!
What are Google looking for?
Google are essentially looking to give their client the best possible results based on search phrase.
The basics of SEO have never changed, in that Google considers two main elements;
So in order to return the most relevant results to their browsers, they have created a complex and ever-changing algorithm.
I’m sure that you are very aware, that there are now many very competitive sectors, and many of your competitors may have a very active SEO and Social Media strategy, which is exactly what Google wants to see in order to confirm that you are actively seeking social engagement and still very much operating a valid business, which will be reflected in the keywords that are being searched for.
So to achieve this, we need to take a multi-pronged approach including articles, images, video, backlinks, reviews & regular updates of the website (blog posts).
In addition; Google are also now considering the amount of time a person stays on your site (bounce rate), and the level of Social engagement.
This means that if you are serious about being found naturally in the search engines results in 2015, then your website has to be shown to be actively managed.
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Update > Six Years On… Yes Amy Hawthorn STILL DOMINATES the Google web searches AND the images AND videos!!
I actually bought her the domain name too, and gifted it over, so she has full control now.