Follow along with our Six month Mentorship and Coaching starting September 2016 as we aim to generate six figures recurring income annually from scratch
One main student Colin, has been asking me for a few years to coach and mentor him to Make Money Online, and I finally relented last week. If you’ve ever tried to get any real one-on-one time with an experienced Online Marketer, you will appreciate how rare this is.
Now although I get a buzz from seeing that light-bulb moment in the student’s eyes, I haven’t actually offered any coaching in the last three years, and I’ve been focusing on my own results and enjoying my time and location freedom.
So not many people are prepared to invest as much as Colin in one-on-one coaching, and it occurred to me that we could help lots of others by allowing them to follow along as we go through the process from scratch, with the aim of achieving a six-figure annual recurring income online.
We are aiming to reach the stage of being able to generate six figures per annum recurring, and will also be covering outsourcing and leverage in order to free up as much personal time as possible.
Your input into the closed facebook group will be invaluable too, as you’ll all be able to bounce ideas and brainstorm with other like-minded individuals.
I created a special gift especially for the Social Media and Marketing Show (SMMS) in Edinburgh last week, and you may still access the free guide here
SEO Workshop Edinburgh
I was asked by a number of attendees at the SMMS (exhibition) when was I going to host another SEO workshop in Scotland?
So I have created a ONE-DAY Video SEO workshop by popular demand, and it come with probably THE most unique GUARANTEE you’ve ever seen… You WILL achieve a FIRST PAGE RANKING within the same day with me!!
Are you still wondering why your static website is not appearing high on the Google page ranking?
Could it be because;
(a) your visitors are not compelled to return frequently as they know the pages are unlikely to change? (b) Google (and real people) like to see activity on your website to confirm that you are still actively in business and actively seeking attention in your niche?
1. Create Your RSS Feed
So if you have a static website, how do you persuade Google at least, that your site is worth revisiting and re-indexing, even without fresh content?
The simple answer is to create RSS feed. With a wordpress-based website, this is a really simple task, and generally just requires you to add this onto the end of your URL; /feed
If you have a traditional HTML or PHP website, then it can be much more of a challenge to generate RSS feed, but I’ve found a FREE ONLINE option, with no tie-ins and no account to create… check this site with your URL; http://www.html2rss.com
2. SUBMIT YOUR RSS FEED
Once you have created your RSS feed, you need to ensure that it is being noticed/pinged, and again this is a free service that really only needs to be done once… however, I DO have a very clever backend system built-in to my wordpress site that multi-pings almost 100 services every time I upload a new blog post… do you think that might make a difference to my site being noticed online?
What Is RSS?
RSS stands for Really Simple Syndication is immediately generated from the WordPress blog site. The RSS will additionally be upgraded instantly whenever you have actually upgraded with brand-new post. A normal blog site powered by WordPress will have the RSS URL like this: http://www.YourBlog.com/feed. I wager you have also viewed the RSS symbol on a few of the blogs you’ve come across.
How Do You Use RSS?
Now, you recognize your RSS URL, so just how should you use your RSS to profit you? I do get some direct web traffic from RSS to this blog site. However, I love to use RSS as my backlinking strategy. So, let’s dig into the use of RSS as back links and direct traffic.
RSS can permit your viewers not to miss your future articles (the readers need to subscribe to the RSS). Consequently, as a blog proprietor, you will have the ability to immediately inform your devoted visitors that you have added a new article, and they will come back for your articles every single time whenever you have a brand-new blog post upgraded.
You could also mail out to your listing when you have a new blog post up that you think would profit your list, due to the fact that e-mail provides individual touch, as well as enable you to connect better with your list.
2. RSS Backlinks
In addition to this blog site, I run multiple niche websites that generate income, and hence I am constantly involved in SEO link building strategies that will assist me to place my websites on the front page of Google.
You can transform any sort of webpages into RSS feed and after that, submit to the RSS collectors to make sure that you acquire a backlink from those high web page ranking sites.
You may be aware that RSS is normally only offered on your blog post/article, and not web pages as well, and definitely not for static html site.
Q. Can you make use of RSS backlinking to these web pages and fixed html sites? A. Fortunately the answer is … YES!
There are a variety of sites that enable you to transform any kind of web pages into RSS feed;
RSS feeds include what are referred to as “products”. The products are usually connected somehow and contain an usual theme or other similarity.
The following feed http://www.notepage.net/feed.xml includes all SMS as well as paging associated news articles that would likely benefit a person interested in the cordless market.
Each feed consists of:.
title description link The title and description need to be written to explain the material, and the link ought to reference the blog post that contains that real material.
Like html, the xml data makes use of open and also close tags to mark the title, description and web link. Tags are confined in brackets <> like typical html and also the close tag includes an ahead reduce /
RSS File Appearance
The following is just what an item in a xml data appears like:
<title>The Title Goes Here</title> <description>The description goes below</description> <link>http://www.linkgoeshere.com</link>
As I stated earlier, an RSS feeds contains products as well as the tags, and an open and close tag is utilized to distinguish between items.
<item> <title>An additional Title Goes Here</title> <description>Another description goes right here</description> <link>http://www.anotherlinkgoeshere.com</link> </item>
RSS Feed Channel
Now an RSS Feed is a series of items, these products are chained together to produce what is called a “Channel”.
The Channel appears on top of the file and also tells viewers exactly how the items associate with each other. Similar products channels utilize title, description and also link tags to explain its content. The open stations tag <channel> happens just before the initial item and also the close tag </channel> takes place after the last product.
<channel> <title>The Channel Title Goes Here</title> <description>The explanation of how the products belong goes here</description> <link>http://www.directoryoflinksgohere</link>
<item> <title>Another Title Goes Here</title> <description>Another description goes right here</description> <link>http://www.anotherlinkgoeshere.com</link> </item>
When you conserve the file make certain to wait as an xml data.
If you develop the data relying on Dreamweaver or a similar tool, be careful that it does not remove out tags it feels are repetitive. In order to be be an RSS feed, your data needs at bare minimum the tags mentioned above, and your documents will certainly not stand if tags are stripped out.
As my mathematics instructor use to tell us, inspect your work! When your file is ready to upload, enter it into the feed validator at; http:// feedvalidator.org
If you’ve made it this far, and your feed remains in good shape, it is time to “distribute” your content!
Submit your RSS feed (the xml documents you created) to sites much like you would submit a web page.
Several of the more preferred websites that accept RSS data can be found above.
If your business was attracting so many customers that you simply couldn’t cope with all the requests, and you realised that in-fact you have some enquiries that you simply don’t want, because they will take too much of your precious time and not give you the justifiable financial rewards as a result… what do you do?
How to become more discerning in business
When businesses start out, they often find that they are simply competing over price… Then the more experienced entrepreneurs realise that if they simply add more bonuses & features, and retain same competitive price, then they will attract more business… BUT there reaches a stage when we all appreciate VALUE over price… and we agree that we would happily pay for VALUE.
Check out my watch…
I purchased this in 1999 as a little gift to myself, and even today, Rado still sell that same model, and at a slightly lower price than I paid 16 years ago…
When I was a successful Financial Adviser based in Edinburgh, my highest earning client would fly up from London especially to meet with me & I spotted this watch on his wrist, and I decided that one day I would own one of those too. So one day, when I was waiting in Geneva airport for a flight transfer on to Toronto, I spotted this and decided to treat myself (I used to fly to Toronto every three months for ONE DAY of business coaching, but that’s another story).
I’ve since replaced the bracelet, and last year I paid another £450 for new insides as I had made the mistake of having the battery replaced in a cheap shop and then still wearing it in the swimming pool.
Still, it’s now 16 years old & still looks amazing! I often catch people sneaking a glimpse and often commenting on my lovely watch.
So what’s the real cost of such an adornment? and is it a cost or investment ?
Mercedes or Ford?
Many years ago, I read a survey that investigated the purchase price and running costs of a Mercedes versus a Ford as a company car, and then the inherent resale value after three years. I can’t remember the specifics of what models, purchase prices, fuel economy or mileages estimated, but I do remember that the Mercedes came out as the best buy for overall value, as well as added prestige & thus more sales, as customers preferred to work with successful companies & not those that ran the cheapest vehicles.
Here’s me with my last car… my cherished convertible Mercedes, my private number plate, and spot my watch too. 😉
Would You Choose The Cheapest Haircut?
When my youngest son was 16, he started working for a well-known and distinguished hairdressing salon in Edinburgh city centre. They had a lot of employees & were always fully booked. Of course, he had to start at the bottom, cleaning sinks and sweeping floors etc, and he was paid £20 per day for effectively a 12 hour day including his one hour bus journey each direction every day. He was allocated one day off per week, and on that day, he had to come in to work for “staff training”… as it happened, he was essentially still doing EXACTLY the same work, even on his ‘staff training’ day, which was unpaid, and gave him zero free time.
One day, I called him and he was on the bus heading home (he didn’t live with me, although I was living in the city centre, so it would have been much more convenient for him)., and he said “you’re not going to be very happy with me dad… I’ve just resigned… I replied that I wasn’t in the least bit upset, as he had done more than I would have… and after 14 months of being treated as a slave, he had finally decided that he was worth more. That loyalty and hard-working ethic would stand him in good stead for any future potential employer, and meanwhile I had an idea for him to start his own business, so I suggested that he take a couple of days off to recharge & then come in to see me.
So to cut a long story short, we agreed that I would set him up in his own business, and after our chat, he was heading to get his own hair cut, so I walked with him for the few minutes into town & I asked him how he was going to distinguish himself to attract business…
He replied that his USP (Unique Selling Proposition) was that he was going to be the cheapest… I smiled as I guessed that would be his answer, and it just so happened that we were walking past a little barber shop at the time, with zero customers & the barber staring out of the window wondering what he was doing wrong… he was already the cheapest barber in town & yet bereft of customers. I pointed this out to my son & I highlighted that he could get a haircut for £5 here, and as I expected, my son guffawed at the suggestion. I asked how much he was about to spend on same, and he replied “probably around £40”.
So my point was learned by him at age 17 – people WILL pay for value!!
I just doubled my fees – check out the inherent value within…
So I was asked this week by a new potential client, what other questions he should be asking his SEO ‘expert’, and I advised that he should “check the SEO service for proof of results and testimonials” and I figured that I should check my own results before giving such advice… so check this out… not only Google First Page Web Domination, but also Video Domination and Image Domination!
How happy would you be if this was the results for YOUR business keywords? Would that make a difference to your enquiries and sales ?
Domain Name SEO choice, warning don’t purchase a new domain name until you watch this how to video
Have you been considering purchasing another new domain name?
You may wish to watch this video first… The Google ranking algorithm is constantly changing, and it would appear that AGE of the domain is now more important & carries more authority, than the relevance of the precision of the keyword phrase built-in to the domain name choice.
For those that find this video all too much to take in, the crux of my video is that NEW domains will take longer to rank. So you really are determined that you want a new domain name, i’d choose extensions with .com then .org as
.org holds almost as much link ranking juice as .com
The Google ranking hierarchy is commonly believed to be > com, org, net, info, biz, co, me, us, then all the rest of the fancy new extensions, but these new extensions are rarely showing up in Google searches… I haven’t seen ANY yet.
Recorded in full screen, High Definition, so you may prefer to click the icon at bottom right of video.
See all the links to all the sites mentioned in this video;
If you are at the stage of purchasing a new domain name, and you’re on this site, then I guess you’ll also want to be web savvy regarding the hosting too.
I spent a LOT of hours researching the best and most clever and clean SEO hosting, and I’ve ended up with a reseller package. Now, I use a lot of those unique IPs for my own websites and Private Blog Network (PBN), but if this is of interest to you, simply use the contact form and we’ll get your website sorted with the most powerful Search Engine Optimisation web-hosting possible, and start your new site with a BANG!
So firstly; The latest updates are being rolled out in USA only initially, (but Google have indicated that the updates WILL happen worldwide, and they WILL affect every language).
Secondly; The industry experts expect YOUR BUSINESS to be ranked DOWN if you do NOT have a mobile friendly website. This is likely to primarily affect anyone searching for your business on mobile devices, whilst your site may still be ranking well (initially) via desktop searches (be wary of your SEO expert’s proof of results).
Thirdly; Does your business have a mobile app?
Google have indicated that they will firstly check to see if a Google browser has your mobile app already loaded onto their mobile device, and if they have, then your site/app will show up VERY highly on the new search results. This takes the idea of creating mobile apps for your business to another level.
What is a mobile-friendly web page?
If you’ve used any mobile device, and tried to search for a website, you will instantly know the difference between an easy-to-read webpage, that may have a menu option to visit the other pages, and a page that tries to squeeze all the information onto one screen, meaning you have to pinch and stretch various areas in order to see the element that you want to read. Of course, if you also have to fill in some information, this becomes a real pain.
In 2012, I apparently became the largest mobile app creator in UK.
If your business website does not display well on mobile devices, your search engine optimization (SEO) ranking may plummet, and Google even warned of penalties for the worst offenders, according to SearchEngineWatch.
Google announced on its official blog on February 26 2015, that the change“will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
What Website Owners Can Do to resolve Google’s latest mobile search update Mobilegeddon
If you needed a little encouragement to optimize your website and embrace mobile readiness, this is it. To find out how mobile friendly your site is right now, Google offers a free mobile-friendly test. Hopefully, you get the “Awesome! This page is mobile-friendly” result, but there’s only one way to find out. No matter what your grade, make sure to visit Google’s official mobile SEO guide because this tells you exactly what Google wants. It’s like getting a teacher-approved cheat sheet for the big test. The biggest mistakes are slow mobile pages, mobile-only 404 errors, blocked CSS/JavasScript/image files, faulty redirects, cross-links that don’t make sense, and unplayable content to name just a few.
How To Make Your Website Mobile Friendly (at zero cost)
Firstly; I maintain that nothing to do with the internet is difficult, but it IS time consuming!
So whilst you ‘could’ make all of the changes yourself (at zero cost), you may decide to simply invest in an expert to do this for you, in the same way that you wouldn’t try to fix your own car or TV.
Running a WordPress site?
If your site is running a WordPress theme, either it is ALREADY mobile friendly (responsive)….
Or it’s not.
To test if your theme is responsive or not, simply visit What WP Theme Is That and check to see if your site looks exactly the same on a teeny tiny mobile screen as it does on your desktop screen?
Luckily, the fix is very simple:
1. Change your WP Theme. Virtually every WordPress Theme since 2014 is now responsive, and thus will AUTOMATICALLY resize for all mobile devices. Of course the total look of your site may change completely, but then again, you don’t want your site to look the same, as it’s not working properly on mobiles, so now may be as good a time as any to bring your site into the 21st Century.
If you don’t want to upgrade your theme, you can simply add one of many wordpress plugins to make-your-WP-site-mobile-friendly. eg.
WP Touch (If you get an error that this plugin sometimes shows mobile theme on desktop, check out
https://www.wptouch.com/support/knowledgebase/optimizingcaching-plugins-for-mobile-use/ – it has to do with caching).
One thing to keep in mind…
Many free mobile plugins will monetize their work by adding Google Adsense Mobile to their displays. However, you can often insert your Google Adsense Publisher ID instead!
Verify Everything Is Mobile Peachy!
So many things can be done to monetise your mobile and desktop site…. but this article focuses solely upon making your site mobile-friendly.
Thus, let’s go thru the main critical things you MUST ensure have been done:-
Nowadays, most search engines send out crawling bots so submission just isn’t necessary.
You can also try a place like FreeSEOIndexer for mass submissions, and don’t forget to submit your Mobile Sitemap to Google too via Add mobile URL information to a Sitemap. Let’s take a moment now to review where you are now
You’ve made your website mobile-friendly.
You’ve added Google mobile tracking to your website.