I created a special gift especially for the Social Media and Marketing Show (SMMS) in Edinburgh last week, and you may still access the free guide here
SEO Workshop Edinburgh
I was asked by a number of attendees at the SMMS (exhibition) when was I going to host another SEO workshop in Scotland?
So I have created a ONE-DAY Video SEO workshop by popular demand, and it come with probably THE most unique GUARANTEE you’ve ever seen… You WILL achieve a FIRST PAGE RANKING within the same day with me!!
This month alone I achieved more than 500 1st page rankings.
This time, I was actually talking on the subject of membership websites, and my own site at; http://MonthlyIncomeBuilder.com to help others generate their own ever-increasing recurring monthly income (I don’t call it passive anymore).
I mentioned Mobilegeddon, and I was stunned at how few of my attendees knew that this had happened & that it would affect their own search engine rankings with immediate effect.
Beltane Edinburgh 2015, April 30th, Calton Hill, celebration, fire, dancing, painted, performance
On Beltane eve the Celts would build two large fires, Bel Fires, lit from the nine sacred woods. The Bel Fire is an invocation to Bel (Sun God) to bring His blessings and protection to the tribe. The herds were ritually driven between two needfires (fein cigin), built on a knoll. The herds were driven through to purify, bring luck and protect them as well as to insure their fertility before they were taken to summer grazing lands. An old Gaelic adage: “Eadar da theine Bhealltuinn” – “Between two Beltane fires”.
The Bel fire is a sacred fire with healing and purifying powers. The fires further celebrate the return of life, fruitfulness to the earth and the burning away of winter. The ashes of the Beltane fires were smudged on faces and scattered in the fields. Household fires would be extinguished and re-lit with fresh fire from the Bel Fires.
Celebration includes frolicking throughout the countryside, maypole dancing, leaping over fires to ensure fertility, circling the fire three times (sun-wise) for good luck in the coming year, athletic tournaments feasting, music, drinking, children collecting the May: gathering flowers. children gathering flowers, hobby horses, May birching and folks go a maying”. Flowers, flower wreaths and garlands are typical decorations for this holiday, as well as ribbons and streamers. Flowers are a crucial symbol of Beltane, they signal the victory of Summer over Winter and the blossoming of sensuality in all of nature and the bounty it will bring.
All new smart phones and internet-connected mobile devices can now download free apps that include QR and barcode readers. The user simply uses the app & points the camera of the mobile device towards the QR code.
A QR code can actually send the user in a number of directions, including automatically making a phone call (eg. call your business to make an appointment), pre-loaded sms, watch a video, skype call, image of PDF, even automatically connect you to the local wifi, with password already encoded within.
Most businesses simply QR codes to point to a simple web-page. This saves the user from having to type in your long URL on their mobile device, and can be especially useful if sending them to individual pages
eg. details of a particular property on a Real Estate Agent website.
Create Your own Unique QR code
If you DO have a mobile-friendly website, why not create your own unique QR code, and add if onto your next run of business cards (I put mine on the reverse of my biz card linking to a special offer), and also on your headed paper, compliment slips, and even your various Social Media cover images.
To create a QR code, just search online & you’ll find there are many free sites, and some can even create cleverly bespoke and uniquely designed QR codes that can change the style, colour and even embed your business logo in there.
However, a word of warning; I’ve tried and tested this many times, and many QR readers struggle to read the images if they are less simple.
See my own QR image
QR 1st-page-ranking com with logo
Google’s latest update, mobilegeddon will have a Significant Impact
Google have stated that this latest update will have a SIGNIFICANT IMPACT.
This is likely to initially mean that your business website will still be found on desktop searches, but disappear altogether from mobile searches… of course, the whole point here, is that more and more of your potential customers are now using their mobile devices to search for you, and the EXPECT to find you… If your potential customers don’t find you online, chances are they’ll simply go and do business with your biggest competitor!
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So firstly; The latest updates are being rolled out in USA only initially, (but Google have indicated that the updates WILL happen worldwide, and they WILL affect every language).
Secondly; The industry experts expect YOUR BUSINESS to be ranked DOWN if you do NOT have a mobile friendly website. This is likely to primarily affect anyone searching for your business on mobile devices, whilst your site may still be ranking well (initially) via desktop searches (be wary of your SEO expert’s proof of results).
Thirdly; Does your business have a mobile app?
Google have indicated that they will firstly check to see if a Google browser has your mobile app already loaded onto their mobile device, and if they have, then your site/app will show up VERY highly on the new search results. This takes the idea of creating mobile apps for your business to another level.
What is a mobile-friendly web page?
If you’ve used any mobile device, and tried to search for a website, you will instantly know the difference between an easy-to-read webpage, that may have a menu option to visit the other pages, and a page that tries to squeeze all the information onto one screen, meaning you have to pinch and stretch various areas in order to see the element that you want to read. Of course, if you also have to fill in some information, this becomes a real pain.
In 2012, I apparently became the largest mobile app creator in UK.
If your business website does not display well on mobile devices, your search engine optimization (SEO) ranking may plummet, and Google even warned of penalties for the worst offenders, according to SearchEngineWatch.
Google announced on its official blog on February 26 2015, that the change“will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
What Website Owners Can Do to resolve Google’s latest mobile search update Mobilegeddon
If you needed a little encouragement to optimize your website and embrace mobile readiness, this is it. To find out how mobile friendly your site is right now, Google offers a free mobile-friendly test. Hopefully, you get the “Awesome! This page is mobile-friendly” result, but there’s only one way to find out. No matter what your grade, make sure to visit Google’s official mobile SEO guide because this tells you exactly what Google wants. It’s like getting a teacher-approved cheat sheet for the big test. The biggest mistakes are slow mobile pages, mobile-only 404 errors, blocked CSS/JavasScript/image files, faulty redirects, cross-links that don’t make sense, and unplayable content to name just a few.
How To Make Your Website Mobile Friendly (at zero cost)
Firstly; I maintain that nothing to do with the internet is difficult, but it IS time consuming!
So whilst you ‘could’ make all of the changes yourself (at zero cost), you may decide to simply invest in an expert to do this for you, in the same way that you wouldn’t try to fix your own car or TV.
Running a WordPress site?
If your site is running a WordPress theme, either it is ALREADY mobile friendly (responsive)….
Or it’s not.
To test if your theme is responsive or not, simply visit What WP Theme Is That and check to see if your site looks exactly the same on a teeny tiny mobile screen as it does on your desktop screen?
Luckily, the fix is very simple:
1. Change your WP Theme. Virtually every WordPress Theme since 2014 is now responsive, and thus will AUTOMATICALLY resize for all mobile devices. Of course the total look of your site may change completely, but then again, you don’t want your site to look the same, as it’s not working properly on mobiles, so now may be as good a time as any to bring your site into the 21st Century.
If you don’t want to upgrade your theme, you can simply add one of many wordpress plugins to make-your-WP-site-mobile-friendly. eg.
WP Touch (If you get an error that this plugin sometimes shows mobile theme on desktop, check out
https://www.wptouch.com/support/knowledgebase/optimizingcaching-plugins-for-mobile-use/ – it has to do with caching).
One thing to keep in mind…
Many free mobile plugins will monetize their work by adding Google Adsense Mobile to their displays. However, you can often insert your Google Adsense Publisher ID instead!
Verify Everything Is Mobile Peachy!
So many things can be done to monetise your mobile and desktop site…. but this article focuses solely upon making your site mobile-friendly.
Thus, let’s go thru the main critical things you MUST ensure have been done:-
Nowadays, most search engines send out crawling bots so submission just isn’t necessary.
You can also try a place like FreeSEOIndexer for mass submissions, and don’t forget to submit your Mobile Sitemap to Google too via Add mobile URL information to a Sitemap. Let’s take a moment now to review where you are now
You’ve made your website mobile-friendly.
You’ve added Google mobile tracking to your website.